Google Biggest Acquisitions

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Motorola Mobility

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Nest

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DoubleClick

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Looker

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Fitbit

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YouTube

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Waze

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Year of acquisition

[{"selector":"#anim-a606b99b-6c5d-493e-838d-e482413e3dcb","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a776f376-d6a5-4c9f-a43e-fbc02dc7cca9","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f290e42d-26ee-4432-bb1f-c7657980f274","keyframes":{"opacity":[0,1]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea8dce84-8ce8-47ce-aa45-e50c48d106e0","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11f2678e-c95c-44fb-9791-7616c1fd1175","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17f75eda-eb33-420a-9188-a9fb74f2e597","keyframes":{"transform":["translate3d(-116.61342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da471e2f-c834-42ec-89fe-8b7cf0415026","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65d92bc6-7146-47db-9326-0b59ae8dd67a","keyframes":{"transform":["translate3d(-150%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d75570e-3177-4cc5-8059-c63a5d61981f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d839853f-98d8-4fba-90dc-6ed4fe0857b0","keyframes":{"transform":["translate3d(-160.6383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b06b19a1-fdad-47c3-b0a5-6603b1b50ecd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b198925-f2e0-4839-90e5-1b888b84bff0","keyframes":{"transform":["translate3d(-173.39055%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6902a31b-d9fb-4d97-9605-cfe21c685717","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5e32a58-16eb-459c-8d22-6d7c01d87109","keyframes":{"transform":["translate3d(-160.6383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-860b5761-5837-4f09-8237-f2c3bf20130e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14eb8a6f-a1a8-435d-8dff-96d9ec838bd4","keyframes":{"transform":["translate3d(-280.32788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e0ac44b-3900-486e-8e0e-3c8476661265","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba2e17ae-2b74-40bb-82ac-899d32bd3cbf","keyframes":{"transform":["translate3d(-322.22219%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7fc381d-9221-449c-aee8-064735f29e8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 08 HTC

AdMob

[{"selector":"#anim-6f662f2b-9c9a-4615-a3db-abf45d70f7ed","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12adf921-1603-4064-81d5-f9a9bf28b403","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89e9569e-00e7-4661-ab59-860602d7dd91","keyframes":{"opacity":[0,1]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-808126e1-3565-41a0-9967-b1b779588ac6","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd25cb73-bc54-4514-a383-79fbd514e279","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9d013b6-4595-435e-91d8-cf4266098634","keyframes":{"transform":["translate3d(-116.93291%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b52180a-89d7-4007-8024-9d578d3304d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2049e70e-666e-4992-97dc-270bc59ca2e0","keyframes":{"transform":["translate3d(-145.73644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32ae6c33-af26-48d2-b16d-212619f3bbee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f15d066-a429-4580-bfb3-13cf140f5d21","keyframes":{"transform":["translate3d(-157.14286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65bf8762-6528-4211-8ae0-b7b9b6e5c9c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8591730d-23f4-4e4a-8603-288ebf24b51f","keyframes":{"transform":["translate3d(-247.23926%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79e48ec1-3970-457d-94ae-d803b94381b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb478dc2-79a3-4fed-91f6-f261f84b8af2","keyframes":{"transform":["translate3d(-157.14286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-902d50d0-f143-4120-a0d5-70fc81bea2de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36ebaac5-6b58-4940-ab9a-b01603c22351","keyframes":{"transform":["translate3d(-240.41097%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-417a3bd1-9791-435a-a165-dc18afa2cfd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c0e4711-fca0-4acf-b9a0-0fffb932caf4","keyframes":{"transform":["translate3d(-314.28569%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cc72d4d-1bad-421b-8358-0f5c803196ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 09

ITA Software

[{"selector":"#anim-fa19d537-fdbf-4bde-891a-3c41291cefef","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64e3a793-489e-4bf0-a890-63d34ca89d7d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b413f21c-22b0-4fc5-b630-79b41f95dd33","keyframes":{"opacity":[0,1]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55c00663-6df5-40b0-92a8-0476ab13e2b2","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f65011b0-f9b1-4c8c-945e-a537d0132037","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3e240af-368c-491d-9450-6c40af91435a","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af690f4e-a5c5-47cb-a3fc-5998073cb03b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-549567df-d502-4d94-865a-f7052da1f039","keyframes":{"transform":["translate3d(-137.40456%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-483180c2-6629-472f-81b2-c941f6ea2262","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bcb95c5-dbb4-4410-9981-e3882b8bfe52","keyframes":{"transform":["translate3d(-143.92525%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4444510-7221-4fa8-8d54-cb0e6b3eb810","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edbbd559-ac7c-4343-8524-c2de6dbf19a7","keyframes":{"transform":["translate3d(-214.0625%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6cd0b2f-22be-49a3-a001-a9066fd0e020","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a59183ca-73c4-454d-a1d3-f30b8465ff2e","keyframes":{"transform":["translate3d(-148.59814%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38cf03a7-843b-4746-b61c-a25997fc2f0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81a399e7-34c7-452a-afe5-e49a37804b42","keyframes":{"transform":["translate3d(-300.00004%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e46bd9f-ef56-4793-9dbc-c8b75cd8caf1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c9c0408-1d43-42ff-9e89-89c72d3e5628","keyframes":{"transform":["translate3d(-298.24564%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 10

FOR MORE DETAILS ABOUT GOOGLE’s acquisition

[{"selector":"#anim-90dd2af8-7343-43e6-9111-7b9b7222a0b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da181cb4-3ba5-412e-9f5f-8b17c7f447c9","keyframes":{"transform":["translate3d(0px, -124.87923%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f5283d6-32b7-4b7a-9aed-f27186bb73e6","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":5}] [{"selector":"#anim-44676f32-1599-4c17-9101-0ff110292644","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":5}] [{"selector":"#anim-947cf5fa-8802-4be0-8e73-f1b4067d3661 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.391304240977206%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Arrow GOOGLE

Google Biggest Acquisitions

Motorola Mobility

Year of acquisition

Industry

Cost

Telecommunications

- £12.5 billion

- 2012

Nest

Year of acquisition

Industry

Cost

- Home automation

- $3.2 billion

- 2014

DoubleClick

Year of acquisition

-2007

Industry

Online advertising

Cost

-$3.1 billion

Looker

Year of acquisition

- 2019

Industry

- Data analytics

Cost

- $2.6 billion$

Fitbit

Year of acquisition

- 2007

Industry

-Consumer electronics

Cost

- $2.1 billion

YouTube

Year of acquisition

Industry

- Online video platform

Cost

- $1.65 billion

- 2005

Waze

Year of acquisition

Industry

-GPS navigation software

- -2007

Cost

- $1.3 billion

Year of acquisition

Industry

-Telecommunications

Cost

- $1.1 billion

- 2017

AdMob

Year of acquisition

Industry

-Mobile advertising

Cost

-$750 million

- 2006

ITA Software

Year of acquisition

Industry

Software and travel

Cost

-$700 million

- 2011

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