Google-backed Glance to launch in the US within two months

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By Shiva Kumar

US NEWS

TECHNOZIVE.COM 

Glance, a subsidiary of adtech behemoth InMobi Group, plans to debut its lock screen platform for Android  in the US within the next two months, according to a source familiar with the subject.

 business is seeking partnerships with cell carriers in the US and plans to launch smartphone models by next month, according to a person requested anonymity because the discussions are  secret.

Glance, which is worth roughly $2 billion, offers media and current affairs material as well as casual games on the lock screen of Android handsets.

Glance's representative declined to comment on Tuesday. In February, the business announced plans to grow globally in the next years.

Glance's partnership with US carriers represents a strategic shift for the company, which has direct partnerships with practically every Android smartphone manufacturer in Asia.

In the United States, however, carriers control the majority of smartphone sales, and phones are offered in conjunction with mobile data contracts.

The startup personalizes the lock screen content feed depending on customers' preferences, encouraging them to engage deeper with the material.

Apple announced last month that it will overhaul the iOS lock screen with widgets, real-time information, and other customization capabilities, further cementing Glance's paradigm.

Glance's rapid acceptance has helped it attract a number of high-profile investors, including Google and Jio Platforms, India's largest telecom network with more than 420 million members.

The business has been testing live commerce on its platform in recent months, and it is also working with television OEMs to bring Glance to its client TV operating systems.

Glance is also a core element in Pragati OS, Google, and Jio Platforms' bespoke Android operating system for low-cost devices.

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