Does TikTok really know everything?
By Hemaja Burud
According to Statista, the wildly popular social media platform is expected to have 84.9 million users by 2022.
However, the app has been chastised for collecting vast amounts of user data, not being transparent about sharing it, and not disclosing which third parties have access to it.
Two recent studies have revealed that TikTok has circumvented important privacy safeguards, allowing its parent company, ByteDance, complete access to user data.
The Wrap, an entertainment news outlet, recently confirmed the findings of two studies that discovered TikTok can bypass security measures in the Google and Apple app stores.
massive amounts of user data, not being transparent about sharing it, and not disclosing who has access to it.
TikTok is able to avoid code audits on the Apple App Store and Google Play, which is concerning.
Furthermore, whitehat cybersecurity experts discovered that TikTok can change the app's behaviour at any time without notifying users.
It can use device tracking to gain complete access to user data, including sensitive information like demographics.
The app's code is difficult to monitor, according to experts, but TikTok believes its methods are standard.
These studies come at a time when millennials and Gen Zers are spending more time than ever before watching videos on their smartphones.
In fact, 48% of millennials exclusively watch videos on their mobile devices.
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