Multiple Blue Rings

Balenciaga created a $1,800 potato chip bag.

By Hemaja burud

Multiple Blue Rings

Balenciaga, Kim Kardashian's favorite fashion label, is back with another wacky bag.

Multiple Blue Rings

Demna, the creative director, has collaborated with PepsiCo on a collection of handbags inspired by Lay's potato chip pouches.

Multiple Blue Rings

The delectable totes were part of Balenciaga's muddy runway presentation earlier this month at Paris Fashion Week

Multiple Blue Rings

 but they went mostly unnoticed at the moment, with models cradling the crumpled clutches to their sides.

Multiple Blue Rings

The $4 Lay's chip bag has been turned into a zippered leather purse in four "flavors

Multiple Blue Rings

Original, Salt & Vinegar, Lime, and Flamin' Hot — replete with Balenciaga branding, according to Hypebeast.

Multiple Blue Rings

The Spanish design business is known for its eccentric accessories, most notably selling 

Multiple Blue Rings

the "most expensive garbage bag in the world" for $1,790; Kim Kardashian is a big admirer of the viral look.

Multiple Blue Rings

However, fashion lovers were divided about the Frito-Lay collaboration.

Multiple Blue Rings

"They're teasing us," one Instagram user wrote on Diet Prada's post.